The Marketing Club is a great resource for current students, prospective students, alumni, and recruiters to learn more about opportunities and career paths in Marketing.

Current Events

Congratulations to admitted students!

     The Marketing Club is excited to meet the new class and we hope you'll find our club resources helpful.

Become a member -- join online!

     To join in on all the great Marketing Club activities, become a member today. You can now pay online or by check.
Pay online: Marketing Club dues online
Pay by check: Place a $40 check (for a two-year membership) made out to the Darden Marketing Club in Lauren Rocheleau's mailbox.

Marketing Research

     Darden's Camp Library provides access to numerous databases for market research. Most
are accessible through the library's home page.
To view Reference Librarian Nancy Newins' presentation on the resources available, click here. 

American Marketing Association

     The American Marketing Association and its Central Virginia Chapter offer may case studies, white papers and Web casts on best practices from industry leaders.

Recommended Reading

Food on your mind? The Grocery Manufacturers Association and Food Products Association have merged to bring one-stop shopping for food marketing news and information.

Learn more about the role of direct marketing at the Direct Marketing Association's Web site.